China Airlines shows the culture and history of China different from other airlines. This idea integrated traditional Chinese tableware. According to the traditional Chinese tableware, we track the curves and lines into the modern style. And we put the pattern on it as the symbol of the traditional tableware of the modern style.
China-Airlines is a famous Taiwan airline company and got 56 flight routes around the world. During the 45-year celebration, China-Airlines announced a whole new visual system and plan to update all tableware of the aircraft. Besides the limited of the tableware of economy class, designer Ian Yen and the design team DESIGN YXR try to find a new concept by finding the elements of the Chinese culture in the past. Yen re-observed the significance of the tableware in the history of China, and intercepted the structure and simplified the classic shape into a new modern style. Through design, the containers rise up as the ancient structure and the shape goes elegant of the classic beautiful curves.
Taipei , Taiwan